Caroline Maahs

Cotopaxi - Head of Copy
Oct 2021 - Present
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Developing & executing large seasonal campaigns
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Attending seasonal shoots to help with production & gather storytelling content
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Working on collaborations with brands such as Teva, Bombas & HOKA
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Building a more comprehensive content hub & strategy in collaboration with the Content & Editorial Director
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Regularly evolving & managing brand voice
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Managing & editing the work of all additional writers
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Managing all product naming, copy & workbook processes
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Previously Sr. Copywriter (2022-2023) & Copywriter (2021-2022)
Podium -
Copywriter
Oct 2020 - Oct 2021
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Worked as the lead writer on product launches
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Used brand voice and tone to create scripts for product videos
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Wrote short form ad content
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Collaborated with product marketing managers, graphic designers, associate creative directors, and other members of the marketing team
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Strategized to help optimize marketing assets
Better Being Co. - Senior Copywriter
May 2019 - Oct 2020
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Oversaw & developed brand voice for two brands: Zhou Nutrition & Zand Immunity
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Created a variety of written marketing assets, including: articles, paid ads, organic social posts, and emails
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Produced various photoshoots
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Oversaw trade show organization​
WiSys - Communications Intern
Sept 2017 - July 2018
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Compiled archives of materials regarding grant and research opportunities at UW schools
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Amplified awareness of assorted grant opportunities for UW System students, faculty, and staff through our website and various social media platforms
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Conveyed information in a way that makes it readily available and digestible for the public
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Highlighted innovative and research oriented accomplishments of our partners